Year
2025
Client
Dizzy Auto Detail
Category
Brand Identity
Product Duration
3 - 4 Weeks
Problem
Dizzy Auto Detailing's reputation for fast and reliable mobile cleaning had outgrown it's brand's visuals, causing a clash between the credibility of their work and the childish nature of their old logo.
Solutions
A new logo could capture both the classic nature of the car wash service and speak to a growing clientele looking for an expert to clean their vehicle without any hassle.
Scope
A full rebrand starter package including new logos, fonts, colors, along with a van vinyl wrap, uniform and towel designs, and a billboard to help Dizzy Detail convert brand momentum into real-life leads.
The new Dizzy Detail logo is comprised of the "Dizzy Tornado" and the "Squeaky Clean Sparkle," both leaning into the fast and efficient identity of the company, along with the Squeaky Clean Guarantee that every detailing customer receives. The new color palette is used to evoke a classic car wash, with cool blue tones along with cream colors meant to bring customer's back to the baby blue classic cars of the 70s. Along with the "Time Machine Clean" and "Squeaky Clean Guarantee" seals, the new brand assets accurately represent Dizzy's identity in the detailing industry.
The van wrap and billboard were used to capitalize on brand momentum to generate real clients and dollars. Using the "Squeaky Clean Guaranteed" to evoke both the quality of the detailing service and the credibility of the company, Dizzy Detail separates itself from it's competitors' more generic and cautious messaging.
Building out the visual identity of the brand doesn't just include the logo, it but the uniforms and customer giveaways as well. Traditional workman's jumpsuits in navy blue evoke trustworthiness and vintage style of the brand. Scent trees given away after every successful Dizzy detail job not only keep the car smelling fresh long after the clean, but also builds brand loyalty and awareness.
