Year
2026
Client
Category
Product Duration
2 months
Scope
Majority Voice is a community-led civic organization focusing on highlighting agreement among well-intentioned civilians, building community, and creating real political change. It needed a full brand identity that would stand-out, capture the passion behind the movement, and be able to scale up as the organization grows.
Solutions
A brand design system and foundation were built out along with a templates for social media, allowing the brand to have immediate credibility out of the gate while also giving room to grow and evolve.
A brand design system and foundation was built to provide total alignment between the purpose of Majority Voice and the visual identity of the brand. Purple is used as a primary color to highlight the cross-partisan goals of the organization. Grounded textures and overlays lean into the grassroots part of the civic movement. The greater-than symbol connects every visual back to the primary message of Majority Voice: you are part of the majority, even if you think you aren't.
A content calendar along with several social media templates were made, including series templates for Majority Voice verification, politician trackers, Majority news, dividers, common ground content, branded posts, infographics, and more. Guidelines for content were made to ensure the integrity and clarity of the brand.
Majority Voice merchandise was designed to convert followers into brand ambassadors. Followers and members of Majority Voice get involved because they care about the mission. Creating great branded merchandise and apparel gives those followers an easy way to both support Majority Voice and share the mission with others.
THANK YOU
...for scrolling this far, if you liked that you can take a look at more of our work below.
