Year
2025
Client
Category
Product Duration
1 Month
Scope
As Aqua-Tots expands beyond 200 locations worldwide, brand compliance becomes the central challenge. Franchise owners have growing local needs, and when the approved asset library cannot meet them, owners improvise off-brand. The brand needed a deeper, more flexible visual system that kept owners consistent by giving them more to work with, not more rules to follow.
Solutions
Consistent brand presentation can increase revenue by up to 33% (Lucidpress), which makes compliance a financial issue, not a cosmetic one. The problem is that owners are motivated to go off-brand when it seems like the easier option. The solution expanded the system instead of tightening it. A full motion design system, an elevated illustration style, a 30+ animated icon library, and interactive in-school assets were built for non-designers to deploy without breaking brand standards.
Results
A scalable visual system was delivered: a motion design package, an elevated illustration style, a hometown mural program, an interactive swim journey wall graphic, and an educational children's book. Every asset was built for franchise owners to deploy without design experience, closing the gap that drives off-brand improvisation.
The motion design system was built for franchise owners with no design background. It includes video intros and outros, 30+ animated icons, title animations, and transitions, giving every location quality motion without a designer on staff.
The hometown mural program lets each location celebrate local pride while staying on-brand. It gives owners a sanctioned way to make their space feel local instead of improvising one off-brand.
A new elevated illustration style revitalized Aqua-Tots' existing swim level characters. The style anchors an educational children's book and an interactive swim journey wall graphic, both built to improve the in-school experience for children and parents alike.
